Studies have shown that your customers are already spending more than 15 hours every week searching on a mobile device. Take that one step further. Studies have also shown that those who look at a particular product via a search engine on their mobile device are far more likely to go ahead and make a purchase. Studies like these make it clear that most companies need mobile SEO services now more than ever. Where do SEO teams focused on mobile search tend to focus their attention? Take a look.
#1 – Responsive Web Design
Most mobile companies will initially take a closer look at your web design to make sure it’s as responsive as possible. Responsive design just means that the code behind your site can adapt to the size of a user’s screen. Whether they’re on a traditional desktop or something like a tablet or smartphone, a responsive design means all of your content (and images) will display properly. If you’ve previously read about responsive web design in a poor light, it may be time to do a bit more reading. In the early days, the load time for responsive sites was problematic. Today, though, sites with responsive designs typically load in a matter of seconds, and your mobile SEO services company should focus on ensuring that you get a responsive design that looks great on any screen as soon as possible.
#2 – User Experience
Whether or not your site looks great is one thing. How well it performs is something entirely different. If your site is currently a bit clunky for mobile users, your SEO team may suggest some changes. Mobile sites need a great user interface as well as buttons and clickable spaces that are easy to hit with a thumb. More than that, though, they need a strong call-to-action so users remember what they’re supposed to do. Every landing page on your site should be as minimal as possible, as well as really conversational because more people than ever are using voice search. Talk to your SEO team to make sure they’re addressing the needs of mobile users on your site.
#3 – Load Times
Speed has been a ranking factor for mobile sits for the last three years, and if you don’t know how quickly your site loads or you’ve actually had to wait on your own site in the past, this is something you absolutely want your mobile SEO services provider to address. Fortunately, there are some fairly simple ways to address this problem like optimizing images, minimizing HTTP requests, and avoiding redirects, but it’s absolutely an issue you’ll want to address if you want to better rank for mobile customers.
#4 – Local Optimisation
If you rely on local foot traffic, optimizing your company for local SEO is an absolute must. Optimizing here, though, isn’t quite like optimizing for more web traffic. Instead, it involves claiming your Google My Business listing, then standardizing your name, address, and phone number across the web. It also means adding local content to your site about the area around you, events, and nearby places. This allows those voicing searching from their mobile phones to say something like “pizza places near me,” and get instant results. Local SEO services can sometimes be an add-on service from SEO companies, so make sure you’ve talked about the benefits of this service with your current SEO team.
Mobile search is more important than ever has been before, and with so many customers using smartphones, that isn’t likely to change in the near future. If you’re currently working with an SEO team to optimize your site as a whole, check to see if they’re working on your site from a mobile perspective. Many SEO agencies offer both services, and while you may have purchased one type of plan, it might be useful to optimize your site from the mobile perspective too.
All it takes is a solid conversation with the SEO team currently working to improve your traffic and ensure that you’re on track to be the best possible performing website in your industry. Learn more about mobile SEO services from your team and find out how they could help you snag more customers.
Author’s Bio: Hitesh is a digital marketing strategist and entrepreneur with more than 15 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which specializes in digital growth strategies for companies in the cryptocurrency market such as Bitamp.com.
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